Shopping, it’s a woman’s thing right? Well, not anymore. There are many online stores with a wide range of tech gadgets which can make any man glued to the screen for hours. Also, there are numerous web stores that cater for kids, parents and teenagers as well.
Before go through full artical you must have 3 following basic thing start any eCommerce website
- DOMAIN NAME
- VPS HOSTING
The important things you need to know before starting the E-Commerce business.These points are based on my learning’s during my couple of years in Entrepreneurship
10 Essential Things Your E-Commerce Site Should Have
1. Deals, offers and free shipping
Almost everybody is interested in one kind of promo or another. Thus, discounts and special deals are usually the first things that website visitors look for.
Free shipping is also a crowd favorite. You are now selling to the world, not just to the local market, so you should take the shipping costs into account. To save themselves from unwarranted shipping expenditures, many online stores usually adjust the minimum order price to include shipping costs. Moreover, buying things on the Web even without the holiday deals may even be cheaper than in shops and boutiques — that’s why minimum price limitation is acceptable.
2. Latest news and most popular products
When there are news, a sales period or upcoming events that buyers should know about the product, the home page is the best place to house them.
Do not make it too hard for buyers to find exclusive deals and hot prices. Moreover, recurring customers will more likely look through several ‘new’ items on sale rather than spend half an hour browsing through the full inventory for something new and trendy.
3. Search box
Statistics show that 30% of visitors to eCommerce sites use search to find the products they are looking for, so it’s important to make sure the search functionality is available and easy to use. In addition, it’s a good idea to utilize features like autocomplete to help users find popular products or items related to their searches.
Faceted search is another important way to help users find products. This functionality allows them to narrow their search in a variety of ways, including by department, size, price range, manufacturer, etc. Providing this functionality gives users more power to find what they need, letting them limit their searches to exactly what they are looking for.
4. Payment systems & Social media links
eCommerce websites deal with many customers from all over the world and they each have their own preferred payment system. Moreover, there may be technical limitations to a payment method or option, and that’s why it would be better to clarify payment options in advance. For instance, some eCommerce websites don’t accept international credit cards.
Online stores commonly use credit and debit cards, gift vouchers, cash on delivery, PayPal, etc as their main payment system. You can easily find these payment icons at the footer or on the top right corner of sites.
It’s said that almost 20% of online purchases are accomplished after surfing through social media sites. People are inclined to take in public opinion. Social media websites, such as Facebook and Twitter, are the best, if not fastest, source to get the info you need on just about everything.
Moreover, social media accounts bring excellent opportunities for self-promotion: online communities can help to identify the most active and influential customers, or find new ones who are not familiar with the web store yet.
5. Phone numbers and online chats
With online shopping, buyers interact with sellers via computer networks making transactions that aer no longer geographically bound. When there is a problem however, customers would more likely prefer to have someone they can talk with. This is the core of the need for a store support teams 24/7 hotlines and live chats are highly appreciated forms of value-added customer service.
6. Push Notifications
Push notification, also called server push notification, is the delivery of information from a software application to a computing device without a specific request from the client.
Unlike pull notifications, in which the client must request information from a server, push notifications originate from a server. Typically, the end user must opt-in to receive alerts; opt-in usually takes place during the install process and end users are provided with a way to manage alerts if they change their minds later on.
7. Courier / Logistic partners integrations
The most important aspect of E-Commerce business.The problem with logistics is two-fold. First is the cost associated with the delivery which will be quite high for new players as it decreases only with volume. Second is the quality/timelines of delivery. You can go for the Tier-2 and Tier-3 Logistics/Courier companies to save costs, but the timeliness, safety,tracking and quality of delivery will not be predictable.
Logistics remains the most challenging aspect even for the biggest e-commerce players in India. Do a reality check for finding the delivery costs based on the size/weight of your product, but don’t forget to assume that cost will decrease in future if you get more business.
8. Cash On Delivery (COD) – Payment option
Majority of orders today are completed using this method only( ~ 40-60%) . This incurs an additional cost of 1-3% of the product value apart from the normal courier changes and this service is provided by select Logistics provider in limited areas only.The flip side is that the payment will reach you after 1-2 weeks and in case user opts for return then it incurs additional cost.
9. Courier Tracking system
Reduce customer queries & Improve user experience!
Each shipment has a unique identifier represented by a bar/QR code on the shipment. At each of the transit locations the shipment is physically scanned – this may be done by a human with an RF scanner or by an automated system.
The scan data is sent to the central data repository, the cloud if you like, and is available to internal tracking systems as well external ones through a feed or an API.
10. Return / Refund Policy
A Return and Refund Policy is the agreement where you inform customers about your policies regarding returns and refunds.
It usually includes the following pieces of information:
- How many days they have to return a product
- How will they receive the refund (credit or replacement)
- If you offer refunds for digital products or in-app purchases
- Who pays for shipping to return the product
- And so on
Why use a Return/Refund Policy
Most e-commerce stores should have a Return or Refund Policy. This includes retail stores as well.
Customers must be informed about their rights to refunds. This “policy” is the page where businesses inform customers about their policy on return and refunds.
The Policy is part of the 3 legal agreements your e-commerce business should have:
- The “Return and Refund Policy”. Use this agreement to inform users about your policy on returns and refunds.
- The “Terms and Conditions” agreement.This is optional but recommended. Use this agreement to set the rules and guidelines for users when they register an account with you.You could add the Return and Refund Policy in your Terms and Conditions rather than having a separate agreement on returns.